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Home from Home - JAMESPLUMB at Rossana Orlandi
date: 01-10-2010
Cluster Magazine, storytelling and event design
Presentations, pr and repositioning
Cluster, Turin but international magazine, asked pr/undercover to design presentation events to Milan (April 12, 2006), Napoli (PAN, June, 6, 2006), Bologna, Roma, Venezia. The events were finalised to spread the new course of the EN/IT magazine.
In Milan, pr/undercover designs a conference with 2 important magazines’ directors (Rolling Stone Italy, Edizioni Zero) and a dinner for 50 editors and chief editors in a very well known architecture firm in which there was also a private art gallery to be visited. (Studio ASA/Albanese). In Naples, a meeting to PAN museum with 2 editors and plus a night event to Lanificio 25, a new place for art in town.
For the client Cluster, pr/undercover: issued a press office; designed the claim, that was also the theme of every presentation debate (“ Why do not let all the magazines explode? Perché non facciamo esplodere le riviste?”) on how to create new International magazines; found locations as sponsorship; identified and invited, the discussants; designed and produced the party or the event in order to build new relation for the Magazine, its editor, and its young new director; sold and distributed (on target) the issue 6 of the magazine.
